Foundations

Yesterday the Working for Good founding team met to finalize our formal organizational process, discuss our business development strategy, review current project, and break bread together (we’re really good at that!).

Consistent with the rich organic process by which we have come together, it was so enjoyable and productive, no one wanted to leave when it was time to disperse. Deep roots like to stay in the ground.

Among other things, we got clear on our respective roles and even manifested our respective titles. Here’s what they look like:

Velco Farina, Chief Business Design Officer

Chris Robb, Chief Creative Officer

Susan Hollingshead, Chief Integration Officer

Jeff Klein, CEO + Chief Activation Officer

Like a good Gurkha team, we all have a broad range of skills and can cover each others’ backs, yet we excel at one area, which is reflected in our roles and titles. Creating a business is truly an artistic process and we get to paint the picture or compose the symphony or cook the meal, with ourselves as the ingredients!

The focus of our business is threefold:

CAUSE ALLIANCE MARKETING PROGRAMS: Working for Good produces and promotes Cause Alliance Marketing programs, which drive social and environmental change through multi-sector collaboration and multi-stakeholder engagement. By cultivating ecosystems of companies, NGOs, government agencies, and other organizations with aligned vision and values, the Working for Good campaigns catalyze collective conscience, intelligence, and energy to drive profound, positive change.

CONSULTING: We provide consulting services to Working for Good Program Partners to support them to deepen more fully integrate their practice of conscious business and, in the process, to more fully engage their stakeholders to create a more resilient and sustainable business ecosystem.

COMMUNITY: WorkingforGood.com will be the web-based home for all of the Working for Good programs and related campaigns. As communities - of companies, NGOs, other organizations, and their stakeholders - come together to collaborate on the programs, a vast and diverse community of organizations and individuals from all walks of life will converge to learn, communicate, and collaborate together.

We are already immersed in our first projects, have several others in the pipeline, and designing the web platform.

I look forward to providing an ongoing story of the development of our work, and invite comments and questions along the way.

Yours in Working for Good,

Jeff